Can you tell me why?

why do you blog

We all read a lot of blogs. Personally, I read a wide variety of blogs. Many for professional knowledge and research and many simply for leisure. My daily reads vary, but whether I am reading a marketing blog, design blog, or entertaining blog, I want to feel that connection with the author. I always hit the “about” page when I first discover a new potential favorite and I’ve noticed something that is (surprisingly) often missing — it’s the why.

Think about it, the most successful blogs and authoritive authors tell you why they are writing. They don’t just list their experience or qualifications (we can check LinkedIn for that!) but rather share their passion and intention with the reader. This is the personal and compelling part of your story that can hook a reader and build up your subscribers.

What do you think? Is the why important to you? Do you know why you do what you do? If so, do you share it with others?

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8 Comments on Can you tell me why?

  1. Matthew
    June 17, 2011 at 9:52 am (3 years ago)

    I’ve never paid attention to the “why”, if I enjoy the content or get use out of the posts I come back, tweet, share and look for more. My reads are spread out too, from useful technical development or design stuff, to simple or funny and sometimes the political.

    I always assumed the “why” was that the person wanted or needed to share their knowledge or opinion and I can’t recall a single click of the About page in all of my reading. Hmm, interesting.

    Reply
  2. Your Hostess
    June 17, 2011 at 9:57 am (3 years ago)

    Good point – Matthew, everyone has different interests as they consume content online. So hearing you do not click the About pages is completely understandable.

    For myself, I like to connect with the author(s) and with the blogosphere being so crowded (where content is often re-posted over and over), I like to know that I am reading and supporting an authentic, passionate author. If someone is over the moon about cooking, photography, or DIY — I think that really shines in their content and I like that!

    Reply
  3. Lisa {With Style and Grace}
    June 17, 2011 at 10:29 am (3 years ago)

    I’m right there with you! I always look at the “about me” page, especially the more personal (foodie, entertaining, etc.) blogs. Some of my favorite blogs are the ones I feel like I know the person behind the computer screen – like you :)

    Reply
  4. Bird
    June 17, 2011 at 1:24 pm (3 years ago)

    I personally don’t even think an “about” page on a blog is necessary. I took mine out ages ago. I see blogs as online magazines, and I’ve yet to see a magazine’s “about” page. I can get to know and like the author of a blog by their writing style. Saying they’re passionate about it is nice, but a whole page dedicated to that, is not really what I look for. The post should convey the passion!

    What’s important to me as a readers is how the post grabs my attention, the quality of the content, the comments and the time and dedication the author takes to engage with the readers in the comments section or beyond, how the author writes with the readers in mind, and how the post speaks to me personally. Actions speak louder than words, and in my opinion, in a blog, that’s totally the case..

    I’ve never seen your about page, and your blog has always been on my daily reads! :)

    Reply
  5. Your Hostess
    June 17, 2011 at 2:08 pm (3 years ago)

    I love hearing the different perspectives here. Lisa, who always checks out the “About” page and Bird, who never does. Although I am an avid “About” seeker — I totally get what your saying Bird. I definitely think the why should be conveyed in the blog overall and the individual posts. Thanks for sharing your thoughts!

    *And thank you both for the kind words (I’m blushing now!).

    Reply
  6. Bird
    June 18, 2011 at 4:24 am (3 years ago)

    I too love hearing about different views on topics that are dear to me, so in my book Thoughtfully Simple hits the spot! :)
    Thanks for the fabulous work you do here and for taking the time to interact, respond and acknowledge your readers!!
    Love,
    Bird

    Reply
  7. Blush!
    June 22, 2011 at 4:05 pm (3 years ago)

    Personally, I also do the same. I like that when I read the “about us” section, I also get to feel the connection and see how we are similar or have the same goals in mind. I like learning why people do what they love to do or how they got started.

    -stephanie

    Reply
  8. Bunny from Couleur Nature
    June 28, 2011 at 4:45 pm (3 years ago)

    You’re absolutely right, although I hadn’t really thought about it that way. I write for several small business/design blogs, and I am definitey going to work on their ‘about’ page. One of the most charming things about my clients (and my personal blog, I hope) is that there are real people behind every post. Thanks for the reminder to be more personal. . .

    Reply

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