This open letter to Martha sums up the issue very well. Check it out if you want to know “what the problem is” with what she said.
But you know what was worse than Martha messing up and insulting the very group that helps build her empire? How her social media team replied and how her PR team failed to even show up to last night’s party. So far, this is the only response we’ve seen:
Big hubbub about me not supporting bloggers. Martha Stewart loves most bloggers who are great friends and trusted allies
You see, when you’re building a brand (small or gigantic like Martha Stewart’s), you are going to mess up. You will, I promise. But what will set you apart is what you do next.
Here on Thoughtfully Simple, I have decided to write more business-related posts in our new Work It! column which we will officially roll out with our upcoming re-design (stay tuned!). Why? I spend 95% of my day as a Senior Community Manager for an online brand. It’s what I do and love. I want to share with you tips and lessons learned that might help you in building your own brand. Or in this case, what not to do.
Thank you Martha for timing your blunder so well with my new upcoming launch. ;)
So what lessons can we learn from the day Martha dissed us bloggers?
I am always looking for ways to make things more simple when entertaining. I believe when you keep things simple, you enjoy yourself more (and make other feel more at ease). This week I shared my hostess tip for serving up ice cream at a party on the SC Johnson blog.
An extra “win” for me is when you can do things the night before your party (like pre-scooping these ice cream cups).
Do you have any tips to making hosting a party more simple? I’d love to hear about them!
I enjoy pairing food with wine and have to admit that experimenting with pairing food with something other than wine is new to me (but I think I’m hooked!). I was recently asked to try the new Stella Artois Apple Cidre and pair it with something delicious.
This is a European-style cider made from fresh, hand-picked red apples with accents of peach, apricot, and orange. It tastes light, crisp, and refreshing. I thought it would pair nicely with an appetizer that is also light yet had a little crunch.
Strawberries fresh from the farmers’ market were my inspiration for this appetizer. Topping a toasted baguette with goat cheese, and drizzled with balsamic vinaigrette glaze — these were the perfect accompaniment to a nice cold Stella Cidre. Score 1 for food pairing!
Slice baguette and top with goat cheese. Place sliced strawberry on top and then drizzle with balsamic vinaigrette glaze.
Variation: You can toast the baguette slices first if you prefer. Simply brush on ised with olive oil, place on cookie sheet, and back for 10 minutes at 425 degrees. Assemble as instructed.
I hope you’ll try pairing something with this new Stella. I would compare it to pairing food with white wine — so that should get your wheels spinning with ideas! Cheers to the new Stella Cidre. Oh and … it’s Cidre, not cider. :)
Disclosure: Compensation was provided by Stella Artois via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Stella Artois.
Summer may be officially winding down, but our 105 degree days still have us sweating out these long days here in southern, CA. This year I’ve been mildly obsessed with all-things cucumber (which is a perfect crisp and refreshing summertime ingredient), especially drinks! Here’s a quick roundup of 4 cucumber drinks that will keep you cool this (end of) summer.
Whether we’re ready or not, summer is winding down. With one more long summer weekend ahead of us, we decided to plan a little Labor Day BBQ and try to soak in the last days of that carefree-vibe. Soon long-gone will be the days of poolside cocktails and evening yard games and before we know it the chaos of the school year will be here. But for one more weekend, we can relax and enjoy the slower pace.
Backyard entertaining is great, because you can keep your decor simple. Tie in a little red, white and blue and you’re set! Place small flags in planters and along walkways for instant decor. White flowers look elegant and you can enjoy them long after your party.
Aside from decor, be sure to provide plenty of refreshing beverages and simple good old-fashioned American BBQ food! We’re grilling up hot dogs because everyone loves them and for us they represent simple summer cookouts.
A fun way to serve hot dogs at your BBQ is to offer a variety of toppings (you can call it a hot dog bar!). Star with a base of hot dog buns and Hebrew National All-Beef Franks (which are our favorite). Next, staples like Hunt’s ketchup, Gulden’s mustard, onions and relish are always expected. But consider mixing things up and offering toppings like avocado, mango and cilantro!
Will you be hosting a BBQ this Labor Day weekend? Tell me, what will you be serving?
Disclosure: Compensation was provided by Hebrew National via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Hebrew National.
Hebrew National tastes great because, for more than 100 years, we’ve adhered to the highest quality standards. Hebrew National Franks are made with premium cuts of 100% pure kosher beef, and contain no artificial flavors, no artificial colors, no by-products, and no fillers. Premium taste and high quality every time, for any occasion. That’s our guarantee. Learn about even more reasons to love Hebrew National, and tell us why you love them, too! http://www.facebook.com/HebrewNational