All the curly-haired ladies are rejoicing today over Dove’s new emoji campaign. Okay, maybe not. BUT … marketers and content creators should be taking note.
Dove’s release of new curly-haired emojis is part of the larger marketing campaign that kicked off last year around their new products for curly hair (and quite frankly, I think it’s a fun and smart play). While it may not make sense at first glance that Dove got into the emoji business, when you look deeper you’ll see it’s not at all about emojis. It’s really about creating relevant content that fills a gap, falls in line with their larger marketing goals, and gets people talking. (more…)
Now that fall is here, it’s a great time to add a few seasonal décor touches to your home to welcome the season. I don’t like going overboard when decorating my home for seasons or holidays, but I do welcome the chance to add a few new elements that speak to the time of year. Here are four ways you can easily spruce up your space.
1. Decorate a chalkboard sign with a seasonal message. Don’t have a chalkboard? No problem! Pick up a small can of chalkboard paint at your local craft or home improvement store and transform any surface into a chalkboard, like I did here.
2. Dress up your fireplace mantle with pumpkins and orange candles for a warm autumn look.
3. Add fall flowers to your container garden or potted patio plants. Adding yellow, red, and orange hues to your potted plants is a nice way to tie in the season.
4. Set your dining room table with a table runner and placemats that have a touch of the fall season. Try a warmer color or a fall pattern.
Raise your hand if you’ve participated in a Twitter chat over the years (also commonly referred to as Twitter parities)? I’d guess that you have either:
1) joined one 2) hosted one or 3) passively lurked in one.
I do all three, quite often –hosting my first one in early 2008. The value of Twitter chats is now crystal clear seven years later for participants, hosts, bloggers, and brands. These chats are an obvious way to gather a group of people focused on a shared topic or engaging around a new product or service. The direct, real-time exchanging of ideas and advice….. GOLD right?
Well, here’s the thing….I think Periscope is WAY better for this.
If you haven’t yet joined Periscope don’t tune this out. There are currently over 15 million people on the platform who are engaging even more directly with one another around common topics. The sharing of ideas, talking about business, and dishing about real life is happing 24-7 just like on Twitter. BUT … with video! (more…)
Wait –is there a wrong type of follower? There sure is. And if you’re into the #FollowforFollow crowd this post isn’t for you. I’m talking about building an Instagram following of highly engaged users who will be attracted to your content because they are genuinely interested in it. For me, Instagram should be about being purposeful not just popular.
If you’re using Instagram to grow your professional influence, attract customers to your small business, or build your brand … you should have a very clear idea of what type of followers you need to attract. Potential clients and customers, those who do (or might in the near future) need and want what you have to offer.
Everyone else? Well, you don’t need to worry about getting their attention. Inflated numbers of followers isn’t going to do anything for your business in the long run. If you want your efforts to pay off, shift your focus to these three things you should do in order to attract the right follower on Instagram.
Wait…. what?! Write fewer blog posts but get more readers? Yes, I did just say that.
Did you know there are over 300 million blog posts written in a year. AND by 2020 the amount of online content is said to increase by over 500%. The first thing I thought when I learned that was “wow, that’s a whole lot of stuff to read.” Friends, there is a lot of noise out there and it’s only going to get louder.
Raise your hand if you can relate to this: You spent an ton of time writing the perfect blog post … your photos are great, your title is off the hook, but CRICKETS. No one seems to be reading it. Sound familiar? Yep –been there too. The problem isn’t that you aren’t creating enough content, the problem is you need better distribution. Doesn’t it make more sense now? The answer to your question isn’t to write more blog posts. The solution is to make the content you already have work harder for you.
Produce less content but increase content distribution.
Last week I decided to offer more content on marketing your creative business. Many of you are already signing up to this list to get free, simple marketing tips from me (and I’m so glad you are). But here’s a secret, I don’t know it all. I’m likely not an expert in your specific industry. Things I am not? Oh that list would be a mile long.
I’m not an Etsy seller. I am not a photographer. I’m not a wedding planner. I don’t bake cakes. I could go on…