Wait –is there a wrong type of follower? There sure is. And if you’re into the #FollowforFollow crowd this post isn’t for you. I’m talking about building an Instagram following of highly engaged users who will be attracted to your content because they are genuinely interested in it. For me, Instagram should be about being purposeful not just popular.
If you’re using Instagram to grow your professional influence, attract customers to your small business, or build your brand … you should have a very clear idea of what type of followers you need to attract. Potential clients and customers, those who do (or might in the near future) need and want what you have to offer.
Everyone else? Well, you don’t need to worry about getting their attention. Inflated numbers of followers isn’t going to do anything for your business in the long run. If you want your efforts to pay off, shift your focus to these three things you should do in order to attract the right follower on Instagram.
Wait…. what?! Write fewer blog posts but get more readers? Yes, I did just say that.
Did you know there are over 300 million blog posts written in a year. AND by 2020 the amount of online content is said to increase by over 500%. The first thing I thought when I learned that was “wow, that’s a whole lot of stuff to read.” Friends, there is a lot of noise out there and it’s only going to get louder.
Raise your hand if you can relate to this: You spent an ton of time writing the perfect blog post … your photos are great, your title is off the hook, but CRICKETS. No one seems to be reading it. Sound familiar? Yep –been there too. The problem isn’t that you aren’t creating enough content, the problem is you need better distribution. Doesn’t it make more sense now? The answer to your question isn’t to write more blog posts. The solution is to make the content you already have work harder for you.
Produce less content but increase content distribution.
Last week I decided to offer more content on marketing your creative business. Many of you are already signing up to this list to get free, simple marketing tips from me (and I’m so glad you are). But here’s a secret, I don’t know it all. I’m likely not an expert in your specific industry. Things I am not? Oh that list would be a mile long.
I’m not an Etsy seller. I am not a photographer. I’m not a wedding planner. I don’t bake cakes. I could go on…
If you follow me on Instagram, you might have already spotted these almost-to-cute-to-eat cookies. I ordered them from them from an amazing baker (shout out to Lisa!) for a recent mini-instagram class I taught. Every good party, class, or otherwise organized event (in my opinion) needs something cute and sweet (am I alone on this?).
Well, I don’t have any cookies left to share (they were gone FAST), but I wanted to share a few tips with you here that I gave the group. I’ll share some of the big takeaways with you today. These tips are for anyone wanting to up your game a bit on Instagram and use it in a more purposeful way ––either for your own professional profile or for your business. I hope they inspire you to think about new creative and strategic ways to use Instagram!
Do you ever feel like you are in a perpetual state of juggling it all? Oh you know the drill: life, work, family + the 107 random things on your to-do list? This has been me lately but in the midst of it all I have decided to make a very conscious effort to hit that pause button, reflect, and recharge.
Let me tell you, it makes a difference. Taking 15 minutes each day to savor some calm-time to reflect on the day and plan out the next has made a huge positive impact on both by actual productivity and definitely on my spirits. Good bye stress and overwhelm (I’m going to do my best to keep this going!).
Hey friends! It’s been a nice long weekend off but it’s time to ‘get back at it.’ Before the work week is back in full swing I wanted to touch base with you all. I know I am often sharing pretty projects or new cocktail recipes but during the day I am firmly planted in the marketing world. I’m pretty sure it’s clear that I’m not a full-time blogger (if I was I’d be slacking, ha!). I’m the Director of Content and Community for The Grommet and have been a part of an awesome team there for the past five years. Before that, I worked freelance helping women grow their businesses through social media and online marketing. Building relationships to support small businesses and helping them grow is genuinely what gets me up in the morning (even if what keeps me going is the promise of an end-of-the-day cocktail hour!).