Last week I decided to offer more content on marketing your creative business. Many of you are already signing up to this list to get free, simple marketing tips from me (and I’m so glad you are). But here’s a secret, I don’t know it all. I’m likely not an expert in your specific industry. Things I am not? Oh that list would be a mile long.
I’m not an Etsy seller. I am not a photographer. I’m not a wedding planner. I don’t bake cakes. I could go on…
If you follow me on Instagram, you might have already spotted these almost-to-cute-to-eat cookies. I ordered them from them from an amazing baker (shout out to Lisa!) for a recent mini-instagram class I taught. Every good party, class, or otherwise organized event (in my opinion) needs something cute and sweet (am I alone on this?).
Well, I don’t have any cookies left to share (they were gone FAST), but I wanted to share a few tips with you here that I gave the group. I’ll share some of the big takeaways with you today. These tips are for anyone wanting to up your game a bit on Instagram and use it in a more purposeful way ––either for your own professional profile or for your business. I hope they inspire you to think about new creative and strategic ways to use Instagram!
Do you ever feel like you are in a perpetual state of juggling it all? Oh you know the drill: life, work, family + the 107 random things on your to-do list? This has been me lately but in the midst of it all I have decided to make a very conscious effort to hit that pause button, reflect, and recharge.
Let me tell you, it makes a difference. Taking 15 minutes each day to savor some calm-time to reflect on the day and plan out the next has made a huge positive impact on both by actual productivity and definitely on my spirits. Good bye stress and overwhelm (I’m going to do my best to keep this going!).
Hey friends! It’s been a nice long weekend off but it’s time to ‘get back at it.’ Before the work week is back in full swing I wanted to touch base with you all. I know I am often sharing pretty projects or new cocktail recipes but during the day I am firmly planted in the marketing world. I’m pretty sure it’s clear that I’m not a full-time blogger (if I was I’d be slacking, ha!). I’m the Director of Content and Community for The Grommet and have been a part of an awesome team there for the past five years. Before that, I worked freelance helping women grow their businesses through social media and online marketing. Building relationships to support small businesses and helping them grow is genuinely what gets me up in the morning (even if what keeps me going is the promise of an end-of-the-day cocktail hour!).
I spoke at a conference January 2014 as a tandem keynote speaker. I shared the stage and dual presented with someone really brilliant. And then, I bombed it. Like BOMBED. I was so nervous that it didn’t matter what great insights I had to share. My delivery of the content was all that the audience could focus on (and no, this wasn’t just in my mind because the post-conference survey respondents spoke loud and clear about it).
This time of year, the bridge between the Christmas craze and the impending New Year, is sort of odd —isn’t it? Typically I find myself in reflection of the previous year and feeling a bit melancholy about letting it go. Not this year. Personally, I say good riddance to 2014.
This year I have been walking around feeling like a poster child for all of those inspirational/therapeutic sayings on Pinterest. Yep, each one of these was “made for me!” (and I’m sure all of the other folks who pinned them too feel the same). But this phrase, is the one I played on repeat in my mind. All. Year. Long.
Instead of resolutions I could make a list of lessons learned. Lessons about others and definitely lessons about myself. Perhaps I’ll do that….and keep them in my pocket. Write down all the lessons I (unfortunately) learned the hard way. (Que the George Strait lyrics … “Baby, write this down, take a little note // To remind you in case you didn’t know).