Raise your hand if you feel like you’re doing #AllTheThings and yet somehow you still feel like you’re not doing enough. Oh boy, I know that feeling. It’s easy to get caught up in the grind of trying to build your brand online, reach your audience, grow your following, research new marketing ideas, explore the newest shiny platform to come on the scene, take killer photos, do the actual work your business requires … I could keep going but you get the point. Heck, you’re living it. Social media overwhelm can derail you from growing your brand online.
Sometimes being an online entrepreneur feels like running on a hamster wheel (and I’m guessing you’d agree). I think that’s okay–for a season. But ultimately we need to get to a place where we’re confident that we’re focusing on what matters. We should be spending quality time on the things that will move the bar for our blog, brand, and business. It’s hard to really know what those things are though when we’re running on that wheel.
Does any of this sound familiar?
You feel overwhelmed by all the things you have to do daily and all the things you want to do that you can’t seem to get to.
You’re watching your peers’ businesses take off and you’re starting to feel defeated.
You’re Googling, everything. Reading everything you can, and learning a lot. You’re in a handful of Facebook groups trying to figure it all out. BUT you still not confident that you know where to start or what to focus on first.
You’re afraid if you don’t “do it all” that you’ll be hurting your chances of succeeding.
You’re tired. And beginning to feel uninspired about your business.
No, It’s not the Pinterest or Instagram quote you’d expect but I’m making the case for quitting. Quitting in the sense of making a purposeful decision to let something go or move in a new direction. I don’t mean simply giving up because something is hard, you’re stuck, or experiencing a challenging time. However, I do think we all need permission to quit spinning our wheels on something that isn’t a good fit.
I have a little experience with this myself. In fact, if I wouldn’t have been a quitter I probably wouldn’t have a career I love and a creative outlet (this blog) that fuels my passions. In 2007 I started a stationery company selling personalized stationery online and in retail locations across the country. I went all in for one solid year. And then, in spite of having built a profitable little business, I quit. I shut down the printers and closed all of my accounts. Took my little “Good Thoughts Paper Co.” offline. (more…)
If you’re looking for a few simple, but effective, food photography tips you’re in the right place. If you’re a blogger looking to take photos worthy of your killer recipe, creative styling, and personal flair, you’ll want to dig in. Personally, I’ve been blogging here for seven years and that means well, I’ve published a lot of images that are not that great. But that’s okay, let them live on–because well, improving is part of the journey (right?). Just don’t judge too harshly when you stumble upon a old post. HA.
Photography has always been one of those areas that I vow to do better, take a class, learn how to “use my big girl camera” … etc. Can you relate at all? I bought some books, studied some Youtube editing classes, but at the end of the day it all still seemed overwhelming. Guys, I was even using my PHONE’s photo apps to edit my images that I would take with my nice camera. Aside from not being quality I was proud of, it was taking me FOREVER. That’s a little embarrassing to share but I’m just being real here. (more…)
Instagram announced that they will soon roll out an algorithm that will affect the way you see images in your feed.
It happened. You know what else happened? People freaked out (you might be freaking out right now, but don’t worry too much friend). I want you to know it’s really going to be okay. People are going to be mad. Just like they were in 2009 with Facebook’s change. Just like were when Pinterest announced last fall that they were rolling out a “Smart Feed.” But the smarties of the group learned how to optimize their Pins and actually leverage this new change. And from a user perspective, I think many of us agree we’re seeing more relevant pins when we log into our accounts (I know I am!).
Personally, I welcome the shift on Instagram. The change will mean instead of seeing your feed in chronological order, you will first see the images that Instagram believes you will care about most (this is based on like count and how often you engage with a user’s content). As a user I am excited about this. I’ve often wished Instagram had ‘lists’ like Twitter does. I want to be able to sort my following by family, my besties, brands I love, etc. I want to quickly see the photos from the people I am most engaged with. This feels like a nice solution and experience. (more…)
Now that fall is here, it’s a great time to add a few seasonal décor touches to your home to welcome the season. I don’t like going overboard when decorating my home for seasons or holidays, but I do welcome the chance to add a few new elements that speak to the time of year. Here are four ways you can easily spruce up your space.
1. Decorate a chalkboard sign with a seasonal message. Don’t have a chalkboard? No problem! Pick up a small can of chalkboard paint at your local craft or home improvement store and transform any surface into a chalkboard, like I did here.
2. Dress up your fireplace mantle with pumpkins and orange candles for a warm autumn look.
3. Add fall flowers to your container garden or potted patio plants. Adding yellow, red, and orange hues to your potted plants is a nice way to tie in the season.
4. Set your dining room table with a table runner and placemats that have a touch of the fall season. Try a warmer color or a fall pattern.
Raise your hand if you’ve participated in a Twitter chat over the years (also commonly referred to as Twitter parities)? I’d guess that you have either:
1) joined one 2) hosted one or 3) passively lurked in one.
I do all three, quite often –hosting my first one in early 2008. The value of Twitter chats is now crystal clear seven years later for participants, hosts, bloggers, and brands. These chats are an obvious way to gather a group of people focused on a shared topic or engaging around a new product or service. The direct, real-time exchanging of ideas and advice….. GOLD right?
Well, here’s the thing….I think Periscope is WAY better for this.
If you haven’t yet joined Periscope don’t tune this out. There are currently over 15 million people on the platform who are engaging even more directly with one another around common topics. The sharing of ideas, talking about business, and dishing about real life is happing 24-7 just like on Twitter. BUT … with video! (more…)