Instagram announced that they will soon roll out an algorithm that will affect the way you see images in your feed.
It happened. You know what else happened? People freaked out (you might be freaking out right now, but don’t worry too much friend). I want you to know it’s really going to be okay. People are going to be mad. Just like they were in 2009 with Facebook’s change. Just like were when Pinterest announced last fall that they were rolling out a “Smart Feed.” But the smarties of the group learned how to optimize their Pins and actually leverage this new change. And from a user perspective, I think many of us agree we’re seeing more relevant pins when we log into our accounts (I know I am!).
Personally, I welcome the shift on Instagram. The change will mean instead of seeing your feed in chronological order, you will first see the images that Instagram believes you will care about most (this is based on like count and how often you engage with a user’s content). As a user I am excited about this. I’ve often wished Instagram had ‘lists’ like Twitter does. I want to be able to sort my following by family, my besties, brands I love, etc. I want to quickly see the photos from the people I am most engaged with. This feels like a nice solution and experience. (more…)
Now that fall is here, it’s a great time to add a few seasonal décor touches to your home to welcome the season. I don’t like going overboard when decorating my home for seasons or holidays, but I do welcome the chance to add a few new elements that speak to the time of year. Here are four ways you can easily spruce up your space.
1. Decorate a chalkboard sign with a seasonal message. Don’t have a chalkboard? No problem! Pick up a small can of chalkboard paint at your local craft or home improvement store and transform any surface into a chalkboard, like I did here.
2. Dress up your fireplace mantle with pumpkins and orange candles for a warm autumn look.
3. Add fall flowers to your container garden or potted patio plants. Adding yellow, red, and orange hues to your potted plants is a nice way to tie in the season.
4. Set your dining room table with a table runner and placemats that have a touch of the fall season. Try a warmer color or a fall pattern.
Raise your hand if you’ve participated in a Twitter chat over the years (also commonly referred to as Twitter parities)? I’d guess that you have either:
1) joined one 2) hosted one or 3) passively lurked in one.
I do all three, quite often –hosting my first one in early 2008. The value of Twitter chats is now crystal clear seven years later for participants, hosts, bloggers, and brands. These chats are an obvious way to gather a group of people focused on a shared topic or engaging around a new product or service. The direct, real-time exchanging of ideas and advice….. GOLD right?
Well, here’s the thing….I think Periscope is WAY better for this.
If you haven’t yet joined Periscope don’t tune this out. There are currently over 15 million people on the platform who are engaging even more directly with one another around common topics. The sharing of ideas, talking about business, and dishing about real life is happing 24-7 just like on Twitter. BUT … with video! (more…)
Wait –is there a wrong type of follower? There sure is. And if you’re into the #FollowforFollow crowd this post isn’t for you. I’m talking about building an Instagram following of highly engaged users who will be attracted to your content because they are genuinely interested in it. For me, Instagram should be about being purposeful not just popular.
If you’re using Instagram to grow your professional influence, attract customers to your small business, or build your brand … you should have a very clear idea of what type of followers you need to attract. Potential clients and customers, those who do (or might in the near future) need and want what you have to offer.
Everyone else? Well, you don’t need to worry about getting their attention. Inflated numbers of followers isn’t going to do anything for your business in the long run. If you want your efforts to pay off, shift your focus to these three things you should do in order to attract the right follower on Instagram.
Do you ever feel like you are in a perpetual state of juggling it all? Oh you know the drill: life, work, family + the 107 random things on your to-do list? This has been me lately but in the midst of it all I have decided to make a very conscious effort to hit that pause button, reflect, and recharge.
Let me tell you, it makes a difference. Taking 15 minutes each day to savor some calm-time to reflect on the day and plan out the next has made a huge positive impact on both by actual productivity and definitely on my spirits. Good bye stress and overwhelm (I’m going to do my best to keep this going!).
Hey friends! It’s been a nice long weekend off but it’s time to ‘get back at it.’ Before the work week is back in full swing I wanted to touch base with you all. I know I am often sharing pretty projects or new cocktail recipes but during the day I am firmly planted in the marketing world. I’m pretty sure it’s clear that I’m not a full-time blogger (if I was I’d be slacking, ha!). I’m the Director of Content and Community for The Grommet and have been a part of an awesome team there for the past five years. Before that, I worked freelance helping women grow their businesses through social media and online marketing. Building relationships to support small businesses and helping them grow is genuinely what gets me up in the morning (even if what keeps me going is the promise of an end-of-the-day cocktail hour!).