Wait –is there a wrong type of follower? There sure is. And if you’re into the #FollowforFollow crowd this post isn’t for you. I’m talking about building an Instagram following of highly engaged users who will be attracted to your content because they are genuinely interested in it. For me, Instagram should be about being purposeful not just popular.
If you’re using Instagram to grow your professional influence, attract customers to your small business, or build your brand … you should have a very clear idea of what type of followers you need to attract. Potential clients and customers, those who do (or might in the near future) need and want what you have to offer.
Everyone else? Well, you don’t need to worry about getting their attention. Inflated numbers of followers isn’t going to do anything for your business in the long run. If you want your efforts to pay off, shift your focus to these three things you should do in order to attract the right follower on Instagram.
Do you ever feel like you are in a perpetual state of juggling it all? Oh you know the drill: life, work, family + the 107 random things on your to-do list? This has been me lately but in the midst of it all I have decided to make a very conscious effort to hit that pause button, reflect, and recharge.
Let me tell you, it makes a difference. Taking 15 minutes each day to savor some calm-time to reflect on the day and plan out the next has made a huge positive impact on both by actual productivity and definitely on my spirits. Good bye stress and overwhelm (I’m going to do my best to keep this going!).
Hey friends! It’s been a nice long weekend off but it’s time to ‘get back at it.’ Before the work week is back in full swing I wanted to touch base with you all. I know I am often sharing pretty projects or new cocktail recipes but during the day I am firmly planted in the marketing world. I’m pretty sure it’s clear that I’m not a full-time blogger (if I was I’d be slacking, ha!). I’m the Director of Content and Community for The Grommet and have been a part of an awesome team there for the past five years. Before that, I worked freelance helping women grow their businesses through social media and online marketing. Building relationships to support small businesses and helping them grow is genuinely what gets me up in the morning (even if what keeps me going is the promise of an end-of-the-day cocktail hour!).
I spoke at a conference January 2014 as a tandem keynote speaker. I shared the stage and dual presented with someone really brilliant. And then, I bombed it. Like BOMBED. I was so nervous that it didn’t matter what great insights I had to share. My delivery of the content was all that the audience could focus on (and no, this wasn’t just in my mind because the post-conference survey respondents spoke loud and clear about it).
This time of year, the bridge between the Christmas craze and the impending New Year, is sort of odd —isn’t it? Typically I find myself in reflection of the previous year and feeling a bit melancholy about letting it go. Not this year. Personally, I say good riddance to 2014.
This year I have been walking around feeling like a poster child for all of those inspirational/therapeutic sayings on Pinterest. Yep, each one of these was “made for me!” (and I’m sure all of the other folks who pinned them too feel the same). But this phrase, is the one I played on repeat in my mind. All. Year. Long.
Instead of resolutions I could make a list of lessons learned. Lessons about others and definitely lessons about myself. Perhaps I’ll do that….and keep them in my pocket. Write down all the lessons I (unfortunately) learned the hard way. (Que the George Strait lyrics … “Baby, write this down, take a little note // To remind you in case you didn’t know).
Thanksgiving is a time of feasting for many. A time to gather around, enjoy great food, and pause to give thanks. However, for many it’s a blaring reminder that they don’t have enough to eat. People in our own communities, in our everyday lives, face the pains of hunger each day (hence the food drives and fundraisers this time of year). But there are ways we can each personally help and it’s pretty simple — share a meal.
This month I have been partnering with Unilever to spread awareness about their #ShareAMeal campaign. There are many simple ways you can help someone in need, especially this time of year. My family often gives food gifts this time of year to friends and family but instead of our typical cookies and desert boxes, we decided to make up meal boxes to gift families we know can use a little extra help this time of year.