Wait…. what?! Write fewer blog posts but get more readers? Yes, I did just say that.
Did you know there are over 300 million blog posts written in a year. AND by 2020 the amount of online content is said to increase by over 500%. The first thing I thought when I learned that was “wow, that’s a whole lot of stuff to read.” Friends, there is a lot of noise out there and it’s only going to get louder.
Raise your hand if you can relate to this: You spent an ton of time writing the perfect blog post … your photos are great, your title is off the hook, but CRICKETS. No one seems to be reading it. Sound familiar? Yep –been there too. The problem isn’t that you aren’t creating enough content, the problem is you need better distribution. Doesn’t it make more sense now? The answer to your question isn’t to write more blog posts. The solution is to make the content you already have work harder for you.
Produce less content but increase content distribution.
I love the idea of creating little thoughtful surprises to brighten up the everyday. These little tissue wrappers add a bright pop of color and playfulness to any small treat you can wrap up. And, you have all the supplies needed to make these now, I guarantee it.
Last week I decided to offer more content on marketing your creative business. Many of you are already signing up to this list to get free, simple marketing tips from me (and I’m so glad you are). But here’s a secret, I don’t know it all. I’m likely not an expert in your specific industry. Things I am not? Oh that list would be a mile long.
I’m not an Etsy seller. I am not a photographer. I’m not a wedding planner. I don’t bake cakes. I could go on…
Remember those cantaloupe + prosciutto appetizers I shared a couple of weeks ago? Well, I had some ingredients left over and sort of made this salad by accident. It’s full of flavor, really fresh, and so unique that it feels like a treat. Make it for yourself, or increase the ingredient portions and make a batch for a crowd. I think you’ll impress your guests for sure!
Easter is a couple of weeks away and we have a tradition of putting on a big Eggstravaganza at a local park. Big crowd, lots of kids, games, egg hunt … and, of course, treats! Oh, the treats.
This year I was thinking of easy recipes for kids that were both easy to make (my daughter loves making Easter treats–check out her Easter candy bark from last year), and easy to eat while running around at the park.
And then it hit me –graham cracker and frosting sandwiches! When I was a kid, my mom used to make these when she had leftover frosting. They are the simplest things ever but just so yummy. No kid can resist (even the grown up kinds).
I started by making a batch of cream cheese frosting. The rich flavor of the Philadelphia Cream Cheese makes this simple dessert feel like a real treat. And since this is an Easter dessert, I chose three bright colors to mix in.
Once your frosting is made, all you have to do is spread it on one side of a graham cracker and then sandwich it with another. It is THAT simple.
I just got my first donut pan. I know, where have I been, right? I couldn’t wait to test it out and as I began dreaming up all the different types of donut recipes I could make, I kept coming back to one of my favorites –sprinkled cake donuts.