4 Steps To A Smart Social Strategy (Don’t Skip #3!)

So you want to have a huge Instagram following? You want 500,000 “likes” to your Facebook page? But do you know . . . WHY?

This may seem like a simple question, but you’d be surprised how many people have a hard time articulating it. You might be struggling yourself (that’s okay, we’ll work through it). The reason this simple question can trip us up is because often, we’ve jumped on a social platform gung-ho without ever taking the time to first map out how it relates to our business goals and often haven’t mapped out a clear strategy.

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Sure, 10,000 followers on Instagram would be cool, but what will that do for your business? How will you make sure they are the RIGHT followers? At the end of the day, a social platform is only important if you’re attracting the type of follower that will create an engaged community around your brand, blog, or business and help it be successful. Right?

But that won’t happen unless you start by defining those successes, mapping out clear goals, and putting together a strategy to test and measure.

The case for getting focused on a specific social channel? Results are powerful. Click To Tweet

So, before you make statements like “I’m going to focus on Instagram” or “This is the year of Facebook,” take a moment to put your business-owner hat on and really think through your why. 

I’ve been there. But last year I decided to stop “doing it all” on Instagram and really get focused. As the Director of Content and Community, I spent all of 2015 working on specific goals I had outlined for @TheGrommet‘s Instagram account and we’ve seen big success (like 375% increase in followers, 3,000% increase in traffic from Instagram, and a really engaged community who spends nearly 16 minutes on site). The point being, a little focus can get you real results. (more…)

Serve It :: Cranberry Bruschetta Appetizer

Having an impressive (but simple) holiday appetizer recipe in your arsenal is sort of like having a super power. It might not be the same as x-ray vision, but I think it could come in handy just the same.

Cranberry-Bruschetta

If you’re looking for a festive and flavorful appetizer to serve this holiday season, this is it! This twist on bruschetta has all the bright flavors of the season and looks beautiful too. (more…)

Sip It :: Cinna-Gin Holiday Cocktail

Looking for a fresh and unique holiday cocktail? Well, this apple sider based recipe is just your ticket. It’s like a grown up version of apple cider. With a touch of cinnamon and a splash of gin –you’ll love it!

Cinnamon-Cocktails

This recipe would be great to serve at a holiday party. I’ve never made a cinnamon cocktail before but this one has just the right amount of spice. I love how it pairs well with the crisp apple sider.

Cinnamon-Cocktail

I think “Cinna-Gin” is the perfect name for this drink! (more…)

Sip It :: Spicy Tomato Martini


This is a sponsored post by Clamato.®Photo Oct 26, 4 00 09 AM

You know what I love more than a great cocktail? A great cocktail that is SIMPLE to make. No one wants to play bartender and have to craft overly-complicated cocktails. Keeping your recipes simple means you’ll have more time to spend with the friends and family that you’re hosting.

Photo Oct 26, 3 53 01 AM

This spicy tomato martini is packed with flavor, interesting to serve to family and friends while entertaining, and honestly … really easy to make. Make it for a special occasion or even just because –it’s a recipe you’ll want to make more than once! With just three ingredients, you’ll be whipping these up in no time. I love how they taste like a dirty martini (my favorite go-to cocktail) but with a twist. (more…)

Tips for Sending Holiday Cards

Our holiday cards have arrived and I couldn’t be happier with how they turned out! Today, I’m sharing a few tips I have for sending our holiday cards, and reminding you to enter to win a $250 gift card to Minted for your own cards!

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The quality from Minted is stellar. Really. Now that I have cards in-hand, I’m ready to send them out. Here are a couple tips I have for you about sending out cards. (more…)

My Christmas Cards + $250 Minted Giveaway

Thanksgiving is officially over so we can all start thinking about Christmas –hooray for Christmas cheer! One of the first things I like to do is send our our family holiday Christmas cards. It helps me feel like the holiday season is underway and I get a great sense of accomplishment getting the cards in the mail early. (Great news, you can enter to win your own Minted holiday cards!)

Card-Front

I just love the gold foil designs Minted offers and had to choose a design with it this year. This is our family Christmas Card, I just love it!

I also really liked this Winter Botanical design and this Winter Brush design –it was so hard to choose! (more…)

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