All the curly-haired ladies are rejoicing today over Dove’s new emoji campaign. Okay, maybe not. BUT … marketers and content creators should be taking note.
Dove’s release of new curly-haired emojis is part of the larger marketing campaign that kicked off last year around their new products for curly hair (and quite frankly, I think it’s a fun and smart play). While it may not make sense at first glance that Dove got into the emoji business, when you look deeper you’ll see it’s not at all about emojis. It’s really about creating relevant content that fills a gap, falls in line with their larger marketing goals, and gets people talking. (more…)
Now that fall is here, it’s a great time to add a few seasonal décor touches to your home to welcome the season. I don’t like going overboard when decorating my home for seasons or holidays, but I do welcome the chance to add a few new elements that speak to the time of year. Here are four ways you can easily spruce up your space.
1. Decorate a chalkboard sign with a seasonal message. Don’t have a chalkboard? No problem! Pick up a small can of chalkboard paint at your local craft or home improvement store and transform any surface into a chalkboard, like I did here.
2. Dress up your fireplace mantle with pumpkins and orange candles for a warm autumn look.
3. Add fall flowers to your container garden or potted patio plants. Adding yellow, red, and orange hues to your potted plants is a nice way to tie in the season.
4. Set your dining room table with a table runner and placemats that have a touch of the fall season. Try a warmer color or a fall pattern.
I’m not sure how it happened but Halloween is right around the corner (EEEEEKKKK!). Is it just me just me, or does it seems like the year is just rolling along at top speed. Crazy! Well, if you find yourself needed to make halloween cupcakes in the next few weeks, these ghosts are simple and super fun!
Want to know a little secret I have on keeping things simple? I don’t always make my own cupcakes (insert horror screech here, right?). In fact, I just go to my local grocery store bakery and ask them to sell me un-iced cupcakes. It’s so easy (you can totally do this for cake layers too!). Then I get to skip the baking and have fun with the decorating. Just keepin’ it real…. and simple. ;) (more…)
Raise your hand if you’ve participated in a Twitter chat over the years (also commonly referred to as Twitter parities)? I’d guess that you have either:
1) joined one 2) hosted one or 3) passively lurked in one.
I do all three, quite often –hosting my first one in early 2008. The value of Twitter chats is now crystal clear seven years later for participants, hosts, bloggers, and brands. These chats are an obvious way to gather a group of people focused on a shared topic or engaging around a new product or service. The direct, real-time exchanging of ideas and advice….. GOLD right?
Well, here’s the thing….I think Periscope is WAY better for this.
If you haven’t yet joined Periscope don’t tune this out. There are currently over 15 million people on the platform who are engaging even more directly with one another around common topics. The sharing of ideas, talking about business, and dishing about real life is happing 24-7 just like on Twitter. BUT … with video! (more…)
We’re a couple weeks into the school year and our house is already buzzing with after-school activities, sports, and jam-packed weekends. This means I have less time to be in the kitchen preparing meals and weekend snack –but that doesn’t mean I still don’t want to serve memorable food. To make it all work, I try to plan quicker meals and get the family to help out in the prep and cooking. This weekend, we all pitched in and made these DELICIOUS chicken and waffle fries sliders!
These two-bite sliders were bursting with flavor and a mini meal that we all enjoyed. We used tomatoes and jalapeños growing in our garden which added a nice fresh flavor. Alexia Seasoned Waffle Cut Fries sandwiched slices of breaded chicken, topped with a maple-mayo (don’t skip this part!), fresh tomato, and a slice of jalapeño (which added just the perfect amount of spice). (more…)