Do you use Pinterest for business? Do you advertise your content on the platform with promoted pins? I’ve been using Pinterest for business since 2011 and through my work at The Grommet (which Pinterest highlighted here), I have learned a lot over the years by testing new strategies as the platform itself has evolved. Wether you’re a seasoned Pinterest advertiser or just beginning to explore promoted pins, there are some recent and upcoming ch-ch-changes that are worth exploring.
Last month, Pinterest shared the new promoted pin formats they have begun to roll out which include promoted app pins, promoted video pins, and one-tap promoted pins. This means new experiences for users on Pinterest (who will eventually engage with these new ad formats), as well as new options and best practices for advertisers–exciting all around.
Of the three new formats, I’m most excited about one-tap promoted pins. Have you experienced them while browsing Pinterest? One-tap pins are a lot like they sound, they take a user on Pinterest from your promoted pin to your site, you guessed it, in one tap. They have a little arrow in the bottom right corner which indicates the pin goes directly to the source. Only about 1,000 brands are using them now but Pinterest will roll out this more broadly in the near future. This means, you have time to learn some of the best practices and start thinking about how you will layer these into your broader Pinterest strategy.
While I can’t share everything in detail just yet, here are some areas to start thinking about and planning for in regard to one-tap Promoted Pins.
Get people to your site, faster. If you’re running traffic campaigns on Pinterest that should certainly sound appealing. (more…)
Blogger burn out happens to the best of us. Especially those of us who feel like blogging dinosaurs. September 8, 2008 was the first blog post I ever published here on Thoughtfully Simple. (I’ll spare you the laugh and won’t link to it!). That was over eight years ago and what feels like a lifetime of changes in the blogging world have happened since then.
Many things have changed. For example, you no longer have to understand php and css to get something up and running (don’t worry if that doesn’t make sense). Now you can get pretty blog themes pre-made … that actually look amazing! Oh and you know–there are some cool platforms like Pinterest, Instagram, Twitter, and Snapchat in the mix now. These channels help distribute your content and get new eyeballs on your site. What an amazing time for content creators!
And not to mention, there are so, so, so many blogs to read. Did you now that over two million blog posts are published every day? That’s a LOT of content. Remember back when you read like the same 5 blogs every morning? Now it’s an overflowing buffet of options.
For those that have been blogging for five years+, sometimes it can feel deflating or frustrating to keep up with all of the changes when, in the past, all you had to do was pump out killer content and connect with your readers. Now, you must figure out the best ways to capture their attention and break through the noise. You want to get more blog readers but don’t know how. Have you had those moments when you feel like a hamster on a wheel? I know that I’ve been there and have talked to so many established blogging friends who have as well.
Raise your hand if you feel like you’re doing #AllTheThings and yet somehow you still feel like you’re not doing enough. Oh boy, I know that feeling. It’s easy to get caught up in the grind of trying to build your brand online, reach your audience, grow your following, research new marketing ideas, explore the newest shiny platform to come on the scene, take killer photos, do the actual work your business requires … I could keep going but you get the point. Heck, you’re living it. Social media overwhelm can derail you from growing your brand online.
Sometimes being an online entrepreneur feels like running on a hamster wheel (and I’m guessing you’d agree). I think that’s okay–for a season. But ultimately we need to get to a place where we’re confident that we’re focusing on what matters. We should be spending quality time on the things that will move the bar for our blog, brand, and business. It’s hard to really know what those things are though when we’re running on that wheel.
Does any of this sound familiar?
You feel overwhelmed by all the things you have to do daily and all the things you want to do that you can’t seem to get to.
You’re watching your peers’ businesses take off and you’re starting to feel defeated.
You’re Googling, everything. Reading everything you can, and learning a lot. You’re in a handful of Facebook groups trying to figure it all out. BUT you still not confident that you know where to start or what to focus on first.
You’re afraid if you don’t “do it all” that you’ll be hurting your chances of succeeding.
You’re tired. And beginning to feel uninspired about your business.
No, It’s not the Pinterest or Instagram quote you’d expect but I’m making the case for quitting. Quitting in the sense of making a purposeful decision to let something go or move in a new direction. I don’t mean simply giving up because something is hard, you’re stuck, or experiencing a challenging time. However, I do think we all need permission to quit spinning our wheels on something that isn’t a good fit.
I have a little experience with this myself. In fact, if I wouldn’t have been a quitter I probably wouldn’t have a career I love and a creative outlet (this blog) that fuels my passions. In 2007 I started a stationery company selling personalized stationery online and in retail locations across the country. I went all in for one solid year. And then, in spite of having built a profitable little business, I quit. I shut down the printers and closed all of my accounts. Took my little “Good Thoughts Paper Co.” offline. (more…)
If you’re using social media, specifically Instagram and Pinterest, to grow your blog or business or as a key factor in building a brand, then you’ve probably spent a lot of time thinking about your visual imagery. And although having compelling, distinctive, and quality imagery is a big key to success on these platforms, I want to go a little deeper.
Your Instagram and Pinterest must be more than just a pretty face.
There I said it. There is more to these platforms than looks–it’s called engagement.
We’ve talked about how to increase Instagram engagement recently in response to Instagram’s new algorithm update (spoiler alert: I’m not worried about it), so I won’t get into tactics here. Engagement is what’s going to set your Instagram and Pinterest presence apart from others. Engagement is what will move the bar for your blog, brand, and business. So let’s take a moment to break down what engagement looks like on each of these platforms. (more…)
I spoke at a conference January 2014 as a tandem keynote speaker. I shared the stage and dual presented with someone really brilliant. And then, I bombed it. Like BOMBED. I was so nervous that it didn’t matter what great insights I had to share. My delivery of the content was all that the audience could focus on (and no, this wasn’t just in my mind because the post-conference survey respondents spoke loud and clear about it).