If you’re using social media, specifically Instagram and Pinterest, to grow your blog or business or as a key factor in building a brand, then you’ve probably spent a lot of time thinking about your visual imagery. And although having compelling, distinctive, and quality imagery is a big key to success on these platforms, I want to go a little deeper.
Your Instagram and Pinterest must be more than just a pretty face.
There I said it. There is more to these platforms than looks–it’s called engagement.
We’ve talked about ways to increase Instagram engagement recently in response to Instagram’s new algorithm update (spoiler alert: I’m not worried about it), so I won’t get into tactics here. Engagement is what’s going to set your Instagram and Pinterest presence apart from others. Engagement is what will move the bar for your blog, brand, and business. So let’s take a moment to break down what engagement looks like on each of these platforms. (more…)
I spoke at a conference January 2014 as a tandem keynote speaker. I shared the stage and dual presented with someone really brilliant. And then, I bombed it. Like BOMBED. I was so nervous that it didn’t matter what great insights I had to share. My delivery of the content was all that the audience could focus on (and no, this wasn’t just in my mind because the post-conference survey respondents spoke loud and clear about it).
Okay, maybe DIY isn’t dead but it definitely has grown up a bit. DIYers have been at it for over a decade — crafting and creating new things, making something out of nothing, reinventing old things into new. On the blogs we read this typically shows itself in ways of fabulous party garland, a new way to display your jewelry or a sophisticated typography print just waiting for you to download. In a parallel (yet equally thriving world), a culture of garage tinkers and hackspace inhabitants have been head-down making things too. New products that solve every day problems and innovating products that have existed for centuries, giving them an upgrade. They’ve been making things; just like DIYers have been.
Despite the clear similarities between the DIY and Tinkerer communities we have (until recently) been living in different realms. In fact, I would argue each group wouldn’t have wanted to identify with the other before — as they have historically seen themselves very different from each other; one side “craft” and the other “tech.” How many DIYers attended the Maker Faire in 2009? Likewise, how many garage tinkerers opened up an Etsy shop in 2009? Exactly. Not until the past few years have these world began to merge into what we are now calling the Maker Movement. But why now? (more…)
In October I shared with you that I would be starting to publish more posts on business related topics in my At Work column. Now that we’ve learned what not to do from Martha Stewart when it comes to social media, how about a few how-to tips that you can put to use today? Whether you are just jumping in on social, or are a seasoned user — I hope these simple tips will help you get started or provide a little refocus.
I’m popping the champagne this weekend to celebrate the new look of Thoughtfully Simple. I started this blog back in 2008 and never. once. updated the look. That sort of feels like wearing the same shade of lipstick for 5 years. It was clearly time for a little makeover.
The entire spirit of this blog is to keep things thoughtful and (why yes) simple. So I was determined to find a look and feel that rang true to my mission. You’ll notice a lot more white space which will allow our photos to pop off the page, a more neutral color pallet of black and gray but with some personality with a subtle pop of coral. Do you like it? Oh I hope so.
I’ve made a pinky promise to myself (which was totally awkward looking) to be present a lot more here. That means more posts, better posts, and more of me. Hope that’s a good thing friends.
I have great stuff in the pipeline for you — just is time for the holidays! Thank you for reading, pinning, commenting and being patient with my sometimes periods of silence. I’m back — let the glitter fly.
Be sure to sign up for our new newsletter here. More great things to come, don’t miss out!
This open letter to Martha sums up the issue very well. Check it out if you want to know “what the problem is” with what she said.
But you know what was worse than Martha messing up and insulting the very group that helps build her empire? How her social media team replied and how her PR team failed to even show up to last night’s party. So far, this is the only response we’ve seen:
Big hubbub about me not supporting bloggers. Martha Stewart loves most bloggers who are great friends and trusted allies
You see, when you’re building a brand (small or gigantic like Martha Stewart’s), you are going to mess up. You will, I promise. But what will set you apart is what you do next.
Here on Thoughtfully Simple, I have decided to write more business-related posts in our new Work It! column which we will officially roll out with our upcoming re-design (stay tuned!). Why? I spend 95% of my day as a Senior Community Manager for an online brand. It’s what I do and love. I want to share with you tips and lessons learned that might help you in building your own brand. Or in this case, what not to do.
Thank you Martha for timing your blunder so well with my new upcoming launch. ;)
So what lessons can we learn from the day Martha dissed us bloggers?