Okay, maybe DIY isn’t dead but it definitely has grown up a bit. DIYers have been at it for over a decade — crafting and creating new things, making something out of nothing, reinventing old things into new. On the blogs we read this typically shows itself in ways of fabulous party garland, a new way to display your jewelry or a sophisticated typography print just waiting for you to download. In a parallel (yet equally thriving world), a culture of garage tinkers and hackspace inhabitants have been head-down making things too. New products that solve every day problems and innovating products that have existed for centuries, giving them an upgrade. They’ve been making things; just like DIYers have been.
Despite the clear similarities between the DIY and Tinkerer communities we have (until recently) been living in different realms. In fact, I would argue each group wouldn’t have wanted to identify with the other before — as they have historically seen themselves very different from each other; one side “craft” and the other “tech.” How many DIYers attended the Maker Faire in 2009? Likewise, how many garage tinkerers opened up an Etsy shop in 2009? Exactly. Not until the past few years have these world began to merge into what we are now calling the Maker Movement. But why now? (more…)
In October I shared with you that I would be starting to publish more posts on business related topics in my Work It! column. Now that we’ve learned what not to do from Martha Stewart when it comes to social media, how about a few how-to tips that you can put to use today? Whether you are just jumping in on social, or are a seasoned user — I hope these simple tips will help you get started or provide a little refocus.
This open letter to Martha sums up the issue very well. Check it out if you want to know “what the problem is” with what she said.
But you know what was worse than Martha messing up and insulting the very group that helps build her empire? How her social media team replied and how her PR team failed to even show up to last night’s party. So far, this is the only response we’ve seen:
Big hubbub about me not supporting bloggers. Martha Stewart loves most bloggers who are great friends and trusted allies
You see, when you’re building a brand (small or gigantic like Martha Stewart’s), you are going to mess up. You will, I promise. But what will set you apart is what you do next.
Here on Thoughtfully Simple, I have decided to write more business-related posts in our new Work It! column which we will officially roll out with our upcoming re-design (stay tuned!). Why? I spend 95% of my day as a Senior Community Manager for an online brand. It’s what I do and love. I want to share with you tips and lessons learned that might help you in building your own brand. Or in this case, what not to do.
Thank you Martha for timing your blunder so well with my new upcoming launch. ;)
So what lessons can we learn from the day Martha dissed us bloggers?