Raise your hand if you feel like you’re doing #AllTheThings and yet somehow you still feel like you’re not doing enough. Oh boy, I know that feeling. It’s easy to get caught up in the grind of trying to build your brand online, reach your audience, grow your following, research new marketing ideas, explore the newest shiny platform to come on the scene, take killer photos, do the actual work your business requires … I could keep going but you get the point. Heck, you’re living it. Social media overwhelm can derail you from growing your brand online.
Sometimes being an online entrepreneur feels like running on a hamster wheel (and I’m guessing you’d agree). I think that’s okay–for a season. But ultimately we need to get to a place where we’re confident that we’re focusing on what matters. We should be spending quality time on the things that will move the bar for our blog, brand, and business. It’s hard to really know what those things are though when we’re running on that wheel.
Does any of this sound familiar?
You feel overwhelmed by all the things you have to do daily and all the things you want to do that you can’t seem to get to.
You’re watching your peers’ businesses take off and you’re starting to feel defeated.
You’re Googling, everything. Reading everything you can, and learning a lot. You’re in a handful of Facebook groups trying to figure it all out. BUT you still not confident that you know where to start or what to focus on first.
You’re afraid if you don’t “do it all” that you’ll be hurting your chances of succeeding.
You’re tired. And beginning to feel uninspired about your business.
No, It’s not the Pinterest or Instagram quote you’d expect but I’m making the case for quitting. Quitting in the sense of making a purposeful decision to let something go or move in a new direction. I don’t mean simply giving up because something is hard, you’re stuck, or experiencing a challenging time. However, I do think we all need permission to quit spinning our wheels on something that isn’t a good fit.
I have a little experience with this myself. In fact, if I wouldn’t have been a quitter I probably wouldn’t have a career I love and a creative outlet (this blog) that fuels my passions. In 2007 I started a stationery company selling personalized stationery online and in retail locations across the country. I went all in for one solid year. And then, in spite of having built a profitable little business, I quit. I shut down the printers and closed all of my accounts. Took my little “Good Thoughts Paper Co.” offline. (more…)
If you’re using social media, specifically Instagram and Pinterest, to grow your blog or business or as a key factor in building a brand, then you’ve probably spent a lot of time thinking about your visual imagery. And although having compelling, distinctive, and quality imagery is a big key to success on these platforms, I want to go a little deeper.
Your Instagram and Pinterest must be more than just a pretty face.
There I said it. There is more to these platforms than looks–it’s called engagement.
We’ve talked about how to increase Instagram engagement recently in response to Instagram’s new algorithm update (spoiler alert: I’m not worried about it), so I won’t get into tactics here. Engagement is what’s going to set your Instagram and Pinterest presence apart from others. Engagement is what will move the bar for your blog, brand, and business. So let’s take a moment to break down what engagement looks like on each of these platforms. (more…)
I spoke at a conference January 2014 as a tandem keynote speaker. I shared the stage and dual presented with someone really brilliant. And then, I bombed it. Like BOMBED. I was so nervous that it didn’t matter what great insights I had to share. My delivery of the content was all that the audience could focus on (and no, this wasn’t just in my mind because the post-conference survey respondents spoke loud and clear about it).
Okay, maybe DIY isn’t dead but it definitely has grown up a bit. DIYers have been at it for over a decade — crafting and creating new things, making something out of nothing, reinventing old things into new. On the blogs we read this typically shows itself in ways of fabulous party garland, a new way to display your jewelry or a sophisticated typography print just waiting for you to download. In a parallel (yet equally thriving world), a culture of garage tinkers and hackspace inhabitants have been head-down making things too. New products that solve every day problems and innovating products that have existed for centuries, giving them an upgrade. They’ve been making things; just like DIYers have been.
Despite the clear similarities between the DIY and Tinkerer communities we have (until recently) been living in different realms. In fact, I would argue each group wouldn’t have wanted to identify with the other before — as they have historically seen themselves very different from each other; one side “craft” and the other “tech.” How many DIYers attended the Maker Faire in 2009? Likewise, how many garage tinkerers opened up an Etsy shop in 2009? Exactly. Not until the past few years have these world began to merge into what we are now calling the Maker Movement. But why now? (more…)
In October I shared with you that I would be starting to publish more posts on business related topics in my At Work column. Now that we’ve learned what not to do from Martha Stewart when it comes to social media, how about a few how-to tips that you can put to use today? Whether you are just jumping in on social, or are a seasoned user — I hope these simple tips will help you get started or provide a little refocus.